Six real prompts your shop can paste into ChatGPT or Claude today — cold outreach, estimate follow-ups, review requests, local SEO, social posts, and customer reactivation. Swap in your shop name and run.
Each prompt below is ready to run. You don't need to be a copywriter or a marketer. Here's the 3-step process:
[Your Shop Name], [City], and any other placeholders with your actual info.This sample covers the 6 highest-leverage categories for auto body shops. Full subscribers get all 6 verticals plus monthly updated packs as the market shifts.
Turn the two highest-value referral sources — insurance adjusters and fleet managers — into steady referral partners with one email.
Write a short cold outreach email from [Your Shop Name], a collision and auto body shop in [City, State], to a local insurance adjuster. The goal is to introduce our shop as a preferred local repair facility and get them to add us to their referral list. Tone: professional but conversational, shop-owner to adjuster, no fluff. Under 150 words. Include: - A specific reason why insurers benefit from working with a local independent shop (faster turnaround, no DRP markup, direct communication) - One specific thing we do well (e.g., OEM parts, ADAS calibration, lifetime warranty on repairs) - A soft CTA asking to schedule a 15-minute shop tour or call My shop's differentiator: [Insert 1 sentence about what makes your shop different — e.g., "We specialize in structural repair and are I-CAR Gold certified."]
Insurance adjusters control a massive volume of referrals — and most shops never reach out directly. A concise, credibility-first email beats cold calling because adjusters can read it between claims. The shop-tour CTA is low-commitment and positions you as transparent, which adjusters value. Fleet managers respond to the same logic: they want a reliable partner, not a vendor.
Most shops send one follow-up. The job usually goes to whoever sends three. Here's the full sequence.
Write a 3-email follow-up sequence for a customer who received a collision repair estimate from [Your Shop Name] in [City] but hasn't scheduled yet. Customer name: [Customer First Name] Estimate amount: [Estimate Amount, e.g., "$2,400"] Vehicle: [Year Make Model] Days since estimate: Touch 1 = 1 day, Touch 2 = 5 days, Touch 3 = 11 days Tone: friendly, helpful, never pushy. Owner-to-customer, not salesy. For each email include: - Subject line - Under 120 words - One specific value reminder (quality, warranty, convenience — vary per touch) - A clear single CTA (schedule, call, or reply to questions) Touch 3 should acknowledge it might not be the right time and leave the door open without pressuring. Shop phone: [Your Phone Number] Shop URL or booking link: [URL if applicable]
Customers delay repairs for real reasons — insurance claims, waiting on a check, schedule conflicts. A 3-touch sequence keeps you top of mind through those delays without annoying them. The third touch "permission to walk away" actually increases conversions because it reduces pressure and shows confidence. Shops that follow up 3 times close 2–3x more estimates than those that follow up once.
A 5-star average is worth more than any ad spend. Get the ask right and customers actually leave reviews.
Write a short SMS and a short email asking a customer to leave a Google review after picking up their repaired vehicle from [Your Shop Name]. Customer name: [First Name] Vehicle repaired: [Year Make Model] Job type: [e.g., "front-end collision repair" or "door panel replacement"] Google review link: [Your Google Business Review URL] Tone: warm, genuine, one-shop-owner to a real person. Not corporate. No "we value your feedback" language. SMS version: under 160 characters, include the link. Email version: under 100 words, subject line included. Both should: - Thank them by name - Reference the specific job (makes it feel personal) - Ask directly for a review without hedging - Include the Google link
The window for a review is the 24 hours after pickup — customers are happy, the car looks great, the relief is fresh. Generic "we value your feedback" messages get ignored. Personalizing with the specific repair ("your Tacoma front end came out great") signals that a real person sent this, not a CRM blast. SMS outperforms email for review requests by roughly 3x because it's immediate.
Rank for "best collision repair near [city]" without paying an SEO agency $1,500/month to write 400-word articles.
Write an 800-word blog post for [Your Shop Name]'s website targeting the search term "best collision repair in [City, State]." Shop details: - Name: [Your Shop Name] - City: [City, State] - Certifications: [e.g., I-CAR Gold, ASE certified, OEM certified for Honda] - Years in business: [Number] - What makes you different: [1-2 sentences] Post structure: 1. Intro: What to look for in a collision shop (3-4 criteria) 2. Why local independent shops often outperform dealership body shops 3. What [Your Shop Name] specifically does on each repair (process transparency) 4. How to navigate the insurance claim process (positions you as a guide) 5. CTA: Call or visit for a free estimate Tone: helpful, local, educational. Write like a shop owner who knows their craft, not a marketing blog. Include the target keyword naturally 4-5 times without stuffing. Format with H2 subheadings for each section.
Local intent searches — "collision repair near me," "best auto body shop in [city]" — convert at 4–5x the rate of generic searches because the person is actively shopping. A single 800-word page targeting your city can rank in the top 5 results within 60–90 days on a new site, and within 2–3 weeks on an established domain. One ranking page generates leads on autopilot indefinitely — no monthly agency fee.
Three posts that actually get engagement — not generic "we're the best" content that nobody saves or shares.
Write three social media posts for [Your Shop Name], an auto body shop in [City]. Post 1 — Before/After reveal: Vehicle: [Year Make Model], damage: [describe damage, e.g., "rear quarter panel hit in a parking lot"] Result: [describe repair outcome, e.g., "seamless color match, no visible seam"] Format: Instagram/Facebook caption, 3-4 sentences, conversational, end with a question to drive comments. Include 5-7 relevant hashtags. Post 2 — Customer story: Situation: [Describe the situation, e.g., "customer's first accident, nervous about the insurance process"] What we did: [e.g., "walked them through the claim, dealt with the adjuster directly, got them a rental"] Feeling: [e.g., "they texted us after saying they didn't know it could be that easy"] Format: 4-5 sentences, storytelling tone, no names. End with a reassuring note for anyone who's been in a similar situation. Post 3 — Insurance tip: Topic: One thing most drivers don't know about using insurance for collision repairs (choose the most valuable tip for our market) Format: short educational post, 3-4 sentences, position the shop as the expert guide.
Before/after posts get shared because people tag friends who had similar damage. Customer story posts build trust faster than any testimonial widget because they're narrative — brains remember stories, not ratings. The insurance tip post positions you as an advisor, not just a vendor, which is the single biggest differentiator for winning insurance-involved jobs. All three drive saves and shares, which is how organic reach works in 2025.
Your past customers are the easiest leads you'll ever have. They've already trusted you once.
Write a short reactivation email for [Your Shop Name] to send to a past customer who hasn't been in for 12+ months. Customer name: [First Name] Last job: [brief description, e.g., "front bumper repair on their 2021 Honda CR-V"] Approximate date: [Season/Year, e.g., "spring 2024"] Tone: warm, personal, no pushy sales language. Shop owner reaching out to a customer they remember. Email should: - Reference their last job by vehicle/type (shows you have records, builds trust) - Not assume they need repairs — offer a free vehicle inspection or touch-up instead - Mention any relevant update (new service, certification earned, extended hours) - CTA: schedule a free inspection or reply to ask a question - Under 130 words - Subject line included Variation: also write a 150-character SMS version of the same outreach.
A customer who used you once is 5x more likely to return than a cold prospect is to convert. The free inspection offer removes the "I don't need anything right now" objection — it's low-commitment and positions you as proactive rather than transactional. Referencing the specific vehicle and prior job signals that you remember them, which is rare and memorable in any service business. One reactivation campaign to 200 past customers typically generates 10–30 booked jobs at zero ad spend.
AgentCraft subscribers get every niche covered — HVAC, landscaping, roofing, dental, legal, plumbing, and more — plus new packs added monthly as the market shifts. One subscription replaces a $2K–$5K/month agency retainer.